Interviewed on 30 Jun 09
Francois Hotte, Online Marketing Manager
Easily was formed in 1999 to provide UK businesses and consumers with reliable, relevant and value-add products at affordable prices, all backed by first-class customer support. We now provide services to over 100,000 customers in 150 countries through 3 world-class data centres, all supported by our by our promise of free UK support. Unlike other businesses, success has not impacted our ability to stay focused on what’s important; you, the customer. Our insatiable appetite to deliver best in class products and services drives an open dialogue with our clients. We not only encourage and reward your feedback, but we also implement changes to address your needs.
What unique selling points do you offer?
Beyond great products, support and service, we deliver award winning web hosting, domain and email solutions built on a secure, firewalled and resilient architecture. We know that security and continuity are top of mind concerns for our customers so we’ve gone over the top in providing guaranteed services and data integrity.
Describe the services you offer?
Our web hosting products go above and beyond; excessive disk space and bandwidth for your website to grow into; value-add web-presence products like Wordpress and Joomla; partnerships with businesses that deliver value to our customers such as Google, AVG and Microsoft;
If you’re selling products or services online, our EasilyShop ecommerce solutions deliver outstanding functionality to setting up any internet store. We have tailored packages for companies of all sizes selling anywhere from one to thousands of products/services.
Email really drives our customer’s ability to communicate with the rest of the world, whether it is for business or personal purposes. We facilitate simple and easy online interactions through a number of mail protocols, depending on what best suits the customer’s needs; POP3; IMAP; or Webmail.
Domain names. If you’re looking to register a domain extension the odds are that Easily sells it! Our domains come with advanced management tools for customers to really drive value from their domain portfolio!
We also deliver many other value add products such as SSL, PC security and global commerce solutions.
Describe your target market?
Easily is mainly targeting Small and Medium Businesses, with solutions that allow them to push their business online or to develop their existing online activity. We also have thousands of individuals using our professional services thanks to our attractive prices and our down to earth approach to support.
How is your company planning for the future?
Many new products and improvements are planned in the very near future such as mobile and collaborative email products and ancillary services such as online backups. We continuously collect customer opinions through surveys and face-face meetings and act accordingly to enable them to achieve their needs. Additionally, as a member of Group NBT and with a number of powerful sister companies, we have the resources to continuously improve and deliver the best solutions the web has to offer.
What benefits can you offer your customers?
Our 100% free phone and email support is the envy of our competitors. We always adjust our communications to the technical level of our customers, so we speak the same language and provide first contact resolutions. We also run customer relationship programs internally, putting our customers above everything else to ensure the best service. In fact the number one value our company promotes internally is our commitment to Customer Focus.
Furthermore, we are a pure-play hosting provider, which means hosting is our bread and butter. We don’t dabble in other business so we are always focused on delivering best-in-breed hosting services.
How do you support your customers?
Our trained and qualified support helpdesk, based in London, is reachable by phone and by email (both completely free). We also provide a knowledge base on our website that has been built up and refined over our 10+ years of service. This has proven to be a precious resource to thousands of our customers as a source of support, education and self service. We also run a blog, www.easilyblog.co.uk, so we can give extra tips to our users in order to enhance their online experience and share their comments. We use our YouTube channel (http://www.youtube.com/user/easilycouk) to post web presence tutorial and videos from the many seminars we deliver. Finally, our customers can follow us on Twitter (Easily Domains http://twitter.com/easilydomains) to get the most current news flashes, whether they are awards announcements, service updates, promotional offers or just fun and interesting facts. Our customers love the many communication methodologies we employ because it helps us be more attentive to their needs and it shows by our incredibly high customer renewal rates.
